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My UX Portfolio
Explore my UX projects and see how I approach design challenges from start to finish.
Empower Connection Tutoring App UX Case Study
I designed a parent-facing app to simplify tutor booking through research-backed iteration.
Nature IS Nature App UX Design Case Study
A mobile-first solution designed to motivate and reconnect teenagers with the outdoors.
Vital Witch Website
Freelance end-to-end UX design
Empower Connection Tutoring App
Exploring Early Ideas
I started by sketching multiple home screen concepts on paper, experimenting with layouts and feature placement. These quick, low-fidelity wireframes let me visualize different approaches, spot potential navigation issues, and gather insights before committing to digital designs. This step was all about exploring possibilities and setting the foundation for user-centered iteration.
From Sketch to Digital Wireframe
This side-by-side comparison shows the evolution of the home screen from initial paper sketches to a digital wireframe in Figma. Moving to digital allowed me to refine the layout, test visual hierarchy, and establish consistent spacing. This transition bridged the gap between brainstorming and prototyping, ensuring a solid foundation for user testing.
Formalizing the Structure
Following the sketching phase, I translated my findings into a comprehensive Information Architecture. This map defines the parent’s journey from tutor discovery to final booking, ensuring a logical flow across the entire application.
Mapping the Path to Booking
This prototype flow visualizes the end-to-end journey of a parent finding and booking a tutor. Mapping this complete path helped me identify potential friction points and ensure a logical progression toward the final goal. This interactive stage was crucial for validating the navigation before moving into usability testing.
Synthesizing Insights through Affinity Mapping
Using an affinity diagram in FigJam, I organized user testing feedback to identify critical pain points. The most significant finding was that 100% of users found the initial home screen confusing, noting a lack of a clear primary action. This insight led me to prioritize a redesign of the 'Find a Tutor' entry point to ensure a frictionless start to the booking process.
Nature IS App for Teens
From Behavioral Observation to Actionable Design Strategy
This end-to-end journey audit served as the diagnostic tool for the project. By layering task flows with emotional mapping, I pinpointed specific stages where teen autonomy was at risk, directly informing the "Improvement Opportunities" that define the app's core value proposition.
Bridging Strategy and Structure through Low-Fidelity Prototyping
I translated the "Improvement Opportunities" from my research into a functional low-fidelity flow, focusing on information architecture and core user interactions. This phase allowed for rapid testing of the teen engagement loop, ensuring the navigation logic was sound before committing to high-fidelity visual design.
Low-Fidelity Testing: Validating Flow and Visual Accessibility
I utilized this low-fidelity "Drawing Challenge" prototype to simultaneously test task completion and initial brand direction. While the user flow was successful, early testing revealed that the initial typography hindered readability for the target teen demographic. This insight allowed for a critical pivot in the visual system before moving into high-fidelity production.
From Raw Data to Strategic Product Pillars
By clustering qualitative insights in FigJam, I identified four primary friction points in the current outdoor discovery process for teens. This synthesis directly informed the product’s information architecture and allowed me to advocate for a "low-pressure" social model that addressed the specific anxieties identified during the mapping process.
Iterative Refinement of the Search and Discovery Ecosystem
Initial research indicated that the search functionality felt unclear and lacked direction for the target demographic. I responded by redesigning the wireframes to include proactive search cues and intuitive map categories. This iteration focused on increasing user confidence and ensuring the path from "search" to "trailhead" was seamless and self-explanatory.
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